Growing great coffee & more... | |
| At Kenco we pride ourselves on ensuring that we continually source the highest quality beans to make our coffee blends. The result - simply great coffee!
Away from home 83% of consumers say that quality is important when buying a hot drink* but increasingly serving a sustainably farmed offer is also important to consumers. In 2008 independent research commissioned by Kenco identified that 56%* of consumers considered that an outlet which offers sustainably or ethically sourced hot beverages created a positive impression on them. Just a year later, this figure had risen to 65%**. Kenco now provides you and your customers with the choice of ethically sourced products without any compromise on quality or price. Our parent company Kraft Foods has been working in the area of sustainability for over 15 years and our work with the Rainforest Alliance is part of this initiative. But now we are proud to say that we source all of the beans we use for our Kenco freeze dried coffee range from Rainforest Alliance Certified™ farms. | |
| Who is the Rainforest Alliance?
Founded in 1987, the Rainforest Alliance is an independent, non - profit environment organisation. They promote standards for sustainability that conserve wildlife and ensure the well-being of workers and their communities. The Rainforest Alliance Certified™ programme assures consumers that the products they are buying come from farms that meet demanding stands for environmental, economic and social improvements. For more information visit www.rainforest-alliance.org |
| Kraft’s relationship with the Rainforest Alliance has already had a positive impact on the lives of 306,000 farmers and ensured the sustainable management of 151,379 hectares of farm and forest land. Here are some real life examples of the benefit it can bring to coffee growing communities. |
| La Cumplida farm in Nicaragua pays workers a rate that is about 25% higher than the government’s minimum wage. They also provide workers with food and transportation, allowing them to take home their earnings, rather than spend it during the day |
| The Ciudad Barrios Coffee Co-operative in El Salvador, has reforested more than 300 acres of barren hilltops and planted more than 77,000 trees since certification in 2005. |
| As one of the first mass-market coffee brands in the UK to feature the Rainforest Alliance Certified™ seal across its range* Kenco will provide a unique point of difference for your business. |
| All the beans for the core roast & ground range of Kenco Westminster Medium Roast, Kenco Sustainable Development Medium Dark Roast and Kenco Italia Dark Roast are sourced from Rainforest Alliance Certified™ farms. Click here for more details In addition the Cocoa in our Suchard Hot Chocolate range is sourced from Rainforest Alliance Certified™ farms. Click here for more details |
| At Finca Ona in Guatemala, all permanent workers have health insurance. There is a farm clinic onsite and the farm collaborates with the Guatemalan Ministry of Health to vaccinate the children of workers and coffee pickers. |
| *Sept 2008 Menurama **Sept 08 Quick Bite 09.3 (Sept 2009) |
